Amelia Earhart and Sally Ride essays

Amelia Earhart and Sally Ride essays Amelia Earhart and Sally Ride each achieved major goals in fields that were traditionally reserved for men. Amelia Earhart became the first woman in history to make a solo transcontinental flight in 1928 and Sally Ride became the first woman in space in 1983. After achieving these goals, they each spoke to girls and women. They encouraged them not to feel restricted by what society expected of them as women. Amelia Mary Earhart was born on July 24, 1897, in Atchison, Kansas. Her parents' names were Edwin and Amy and she had a sister named Muriel. Amelia was a tomboy when she was young. She loved playing outdoors. She was also interested in stories of women who combined marriage and career, which was a rare occurrence at that time. During World War One, at the age of 20, Amelia served in a Voluntary Aid Detachment. She loved flying, but wartime restrictions prevented her from going up in the air. Amelia knew that her goal in life was to become a pilot. She chose a woman, Neta Snook, to teach her to fly. Amelia felt that she would be less self-conscious learning from a woman. She bought her own plane. In 1928, Amelia rode on a transcontinental airplane flight. The flight made her the first woman to cross the Atlantic Ocean by air. In 1931, Amelia married George Palmer Putnam. He was a publisher who promoted Amelia's flights. Amelia became the first woman to fly across the Atlantic Ocean on her own in 1932. The transatlantic flight marked the high point in Amelia's accomplishments because it was a great step forward for women. Margaret Dreier Robins of the Women's Trade Union League said, "Is it not in us in America to think that if one of us does something we can do it also?". From 1928 to 1937, Amelia promoted aviation to women. She believed that women could play an important role in the promotion of flying, and if they were uncooperative they could hold back its promising future. Although she had already set records i...

Bated vs. Baited

Bated vs. Baited Bated vs. Baited Bated vs. Baited By Sharon The expression with bated breath is recorded as appearing for the first time in William Shakespeares The Merchant of Venice towards the end of the 16th century. It refers to having subdued or restrained breathing because of some strong emotion. The verb to bate, which means reduce the intensity of; take away; or lower in estimation or amount (an archaic usage), has long since disappeared from common use. So its no surprise that its often misspelled as baited. According to Merriam Webster, bait means to persecute, harass or lure. Heres an example to illustrate the two meanings: She waited with bated breath to see if he would take the bait. Here are some quotations illustrating their usage: the end of the year approaches, practically everyone in the fashion, beauty and interior design industries waits with bated breath to see what Pantone will proclaim as the official color for the upcoming year. (www.chicagotribune.com) the world - or at least, the American public - waited with bated breath on Thursday for the National Archives to release its final batch of records related to the assassination of (www.usatoday.com) Channel and blue catfish are good on hot dogs, shrimp, Spam, and frozen shad. Yellow catfish are good on juglines baited with live perch. (www.chicagotribune.com) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Idioms About Talking"Gratitude" or "Gratefulness"?Present Participle as Adjective

Phosphoribosylpyrophosphate Synthetase Essay Example | Topics and Well Written Essays - 3750 words

Phosphoribosylpyrophosphate Synthetase - Essay Example Others require an additional chemical component called a cofactor such as an inorganic ion Fe2+, Mg2+, Zn2+ or a metalloorganic molecule called a coenzyme. (Lehninger 4th Edition) Enzymes are classified into six classes each with sub classes based on the type of reaction catalyzed. Thus our enzyme of interest Phosphoribosylpyrophosphate (PRPP) Synthetase (Prs) belongs to the class Transferases catalyzing group transfer reactions with its Enzyme Commission Number as 2.7.6.1. (Online Mendelian Inheritance in Man, 2010) Phosphoribosylpyrophosphate synthetase (Prs) (or Ribose-phosphate diphosphokinase) catalyses the synthesis of phosphoribosyl pyrophosphate (PRPP), an intermediate in nucleotide metabolism for the de novo and salvage pathways of purine and pyrimidine biosynthesis and the biosynthesis of the amino acids histidine and tryptophan. One of the important specialized pathways of a number of amino acids is the synthesis of purine and pyrimidine nucleotides. The two ringed purine members Adenine, Guanine, Hypoxanthine and Xanthine and the single ringed pyrimidines namely Cytosine, Thymine, Uracil are important for a number of reasons. Most of them, not just ATP, are the sources of energy that drive most of our reactions. ATP is the most commonly used source but GTP is used in protein synthesis as well as a few other reactions. UTP is the source of energy for activating glucose and galactose. CTP is an energy source in lipid metabolism. AMP is part of the structure of some of the coenzymes like NAD and Coenzyme A. We can both synthesize them de novo and salvage and reuse those we already have.(Angstadt 1997) Metabolic contribution of PRPP to the purine biosynthesis and other anabolic pathways Source: Taken and Adapted from BMC Biotechnology (Jimenez 2008) PRPP, synthesized from ribose-5-phosphate and ATP, is therefore a key compound for purine biosynthesis, and it is also an important cellular metabolite because it represents a link between carbon and nitrogen metabolism. PRPP is a biosynthetic precursor of histidine and tryptophan, and it is also required for the de novo and salvage pathways of purine, pyrimidine and pyridine (NAD+, NADP+) nucleotides. It has been calculated that approximately 80% of the metabolic flux through PRPP is directed to purine and pyrimidine synthesis The formation of PRPP is catalyzed by the enzyme PRPP synthetase which is encoded by PRS genes Pathway of Purine nucleotide synthesis and its regulation by PRPP. Taken and adapted from (Becker, Kim et al. 1992) The PRPP is further committed to de novo purine nucleotide synthesis in a 10 step enzymatic reaction as follows: Taken From Rolfes 2006 This essay will examine the reactions that take place during the PRPP pathways and the synthesis of purine nucleotide. In microbes such as Escherichia coli and Saccharomyces cerevisiae, the inability to biosynthesize purine nucleotides leads to auxotrophy. In Drosophila, purine nucleotide synthesis is required for development and metamorphosis. In plants such as Arabidopsis and tobacco (Nicotiana tabacum), synthesis of nucleotides is developmentally regulated, whereas in the tropical legumes it plays an additional important role in nitrogen storag. In humans, disorders in the purine nucleotide biosynthetic and salvage pathways have devastating consequences, leading to disorders such as SCIDS (severe combined immunodeficiency syndrome),

Differences between Major and Independent Labels Essay

Differences between Major and Independent Labels - Essay Example There is a big difference between major and independent labels and this has been largely centralized around their financial might and their level of professionalism in a music career. In this light, it is apparent that musicians who have already accumulated wealth can afford to seek the services of major labels that in turn help in marketing their music to a bigger audience hence expanding their fan base across the globe. Additionally, it requires artists who have gained experience in the music industry and are well conversant with the art of stage performance among other dynamics encompassing the music industry. This enables them to perform exceptionally well in all the diverse platforms at regional and international level. On the other hand, the independent labels largely characterize musicians in their inceptive stages of their career. Most of them though not all, are not financially stable and would prefer marketing their music without seeking help from an agency or a management firm; as that will be costly and unprofitable. Furthermore, the artists need more exposure to gain experience in stage performance as well as grow fan support as an independent label before thinking of advancing their music to another new level that can be attained with the help of a major label among other agencies.Another outstanding difference between major and independent labels is the actual contracts they sign. Based on the contract, an artist subscribed to independent label has more benefit than an artist subscribing to the major label.

Political Disputes by 1860 Essay Example for Free

Political Disputes by 1860 Essay During the 1800s, Americans in the North and South often had conflict but could no longer resolve their political disputes through compromise by the year 1860. In this time period, compromise was not an option because slavery and states rights caused political disputes between the north and south.The two political parties in the north and south lost their ability to cooperate and by the mid 1800s increased the issue of the division of the states. The political view on slavery and states rights grew as compromise between the north and south political parties began to collapse during the mid 19th century. Henry Clay stated that it is impossible for South Carolina to become an independent state. (Doc A) A report of the American Anti-Slavery Society was opposed to slavery naming slave owners as man stealers and believed that slaves should be free. (Doc B) Political compromise was not greatly effected by their belief but the Compromise of 1850 resulted in the Fugitive Slave Law being passed which caused the collapse in the political parties. The issue of slavery continued to increase as compromise slowly disintegrated. Abolitionism increased by the encouragement of Frederick Douglass, a leader, who promoted freedom for all slaves. Also, Uncle Toms Cabin published by Harriet Beecher started up abolitionism in the North while the South to oppose against abolitinists. Senator Daniel Webster who is opposed to secession stated that the North is not complied with the Fugitive Slave Law. (Doc D) In addition, a New York Tribune comparing working class men in the north to southern gentlemen (Doc F) caused more conflict between the states over the issue of slavery. The division of the states over the issue of slavery enhanced the collapse of compromise between the North and South political parties.

The Development Strategies Of Budget Hotels In China Marketing Essay

The Development Strategies Of Budget Hotels In China Marketing Essay With rapid economic growth in China, the Chinas tourism industry has entered a huge stage of development. Such as mass tourism, individual travel, business travel has increased. Related data show that in 2020 there will be the number of tourists from the world to could reach 300 billion people. The market share is highest. According to the huge data, here is a huge market demand for budget hotel industry. At present Chinas tourism industry already entered the large-scale travel stage. The travellers are willing to accept clean, cheap, basic-service hotels. In order to meet Chinas tourism and business needs, the new trend is development of the international level of budget hotels. Here are some typical Chinas budget hotel chain such as Home Inns, Jin Jiang Inns, and 7 days Inns. They are use chain business model adapt to the China tourism industrys needs, the development will bring new opportunities for the hotel industry. The advantages of the budget hotel are the operational model i s small, the low-cost investment required, and easily developing chain business-make the hotels have a brand, customers, quality management based on low-cost investment. But the industry will face challenges by many local and foreign hotel competitors appear in the industry. And the budget hotel industry is in the preliminary stage, the concept of budget hotel is unclear, no standard industry rules, carefully dividing a market, and the marketing strategy also need to be development. The budget hotel industry has to develop marketing strategy to seek the road of sustainable development. In this paper, marketing strategy of budget hotel in China is the object of this study. I will evaluate the current situation of budget hotels industry in china, and analyze the problems in the budget hotel development. I will describe the marketing strategy of the Home Inns case study, using their successful marketing strategy to identify appropriate development strategies for budget hotels industry in China. I will focus on the marketing strategy theory from my BBA programme to analyze the actual problems and the successful industry cases such as Home Inns that will provide a great guiding to Chinas budget hotel industry have a new development strategy. Orientation The overview of China budget hotel industry In China the budget hotels is still a new concept. In Europe and the United States, the budget hotels are quite mature industry. It is compared with the full-service hotels form. But there is no form definition for budget hotel. We can accord the characteristics of the budget hotel to define the budget hotels is as follows: limited facilities and services; aimed at the travelers and business travelers market; standardized operation; the price is low usually below in 300 RMB in China (Table 1); branded network of hotels; located on major road networks or in secondary urban locations such as retail parks. They are generally good quality, service standards, the comfortable environment and value for money bedrooms designed and marketed in such a way as to appeal to the travelling public and is a cost-effective modern hotel business (Jones, 2002). Table 1- The Published Room Price of Home Inns Budget Hotels Room Bed Price Standard 1F Double: 15m2  ¥227 Standard King size 1F King size: 15m2  ¥227 Standard ¼Ã‹â€ 2F-4F ¼Ã¢â‚¬ ° Double: 15m2  ¥265 Business ¼Ã‹â€ 2F-4F ¼Ã¢â‚¬ ° King size:15m2  ¥265 (Source: Home Inn website) According to the Chinese budget hotel industry report 2011-2012, I saw the Chinas budget hotel industry has a rapid increase in market share. In 2011, the Market size grew 45 percent year-on-year to RMB26 billion and the number of budget hotels grew by almost 42.85 percent to 7,314. The industry is still in the big but not strong stage. For the market share, the total revenue of hotels in China has a concentration ratio just 37 percent in 2011. In future completion progression, the fast market expansion mainly through franchise chains, mergers and acquisitions. (China budget hotel industry report, 2011-2012. 2012) Analyzing the current business portfolio of the China budget hotels may use the Boston Consulting Group Approach (BCG) to measure market share and growth of their business. Here is a high-share business units in low-growth market is called Cash Cow. They need to develop strategies for growth. The hotels need growth if they are to compete more effectively, more satisfy their customers, and attract more professional staffs. The purpose of strategic planning is to find ways in which the budget hotel industry can best use its strengths to take advantage of attractive opportunities in the environment of the China budget hotel industry. (Armstrong Kotler, 2007) SWOT Analysis A SWOT analysis is a useful tool to evaluate the businesss overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (Table 2). It analyzes businesss markets and marketing environments and base objective to find attractive opportunities and identify environmental threats. The strengths and weaknesses are in the internal environment, and opportunities and threats are in the external environment. I will use this tool to analyze the current situation of the budget hotel industry strengths and weaknesses in the internal environment to determine which opportunities it is best. The goal is to match the industrys strengths to attractive opportunities, overcoming the weakness and minimizing the threats (Armstrong Kotler, 2007). The SWOT analysis can be very good response current situation of the industry. Strengths Internal capabilities that may help a company reach its objectives Weaknesses Internal limitations that may interfere with a companys ability to achieve its objectives Opportunities External factors that the company may be able to exploit to its advantage Threats Current and emerging external factors that may challenge the companys performanceTable 2-SWOT Analysis Internal External Positive Negative (Source: Text book Marketing: An Introduction, Figure 2.7) The strengths of China budget hotel business: Low cost investment: the cost of budget hotel is lower than other star hotels, the development is easy. Price advantage: the budget hotel can proved a lower price for good quality, service standards, the comfortable environment, and the bedrooms designed. Customer advantage: the low price of the budget hotels can better attract customers improving occupancy rates. Management advantages: budget hotel use chain business operation, it is easy to set up management model and adapt to market competition. Information advantages: easily set up their own network, customer service systems, and reservation system. Using modern technology can obtain more stable customer source. (Zhao Guo, 2006) The weaknesses of China budget hotel business: Huge numbers of budget hotels had flocked together in China. No standard competition model in the industry. Lack of clear market positioning Lack of standard management system Some budget hotels cheap equipment cannot meet the customers needs. (Meadin, 2010) The opportunities of China budget hotel business: There is a huge Market demand for growth in China. According the world tourism organization predict the worlds largest tourism country will be China in 2020. Now, the demand of the budget hotels increases along with the increase number of Chinese tourists and foreign tourists. (Meadin Website, 2010) Change of consumption idea and behavior. With the improvement of the living standard of Chinese people, the consumption idea and behavior began to improve. So there is a huge space for development. (Zhao Guo, 2006) The threats of China budget hotel business: There is so much competition for the China budget hotel industry. Foreign budget hotel into the Chinese market. And the brand of Chinese budget hotel continues to expand. There are a lot of potential competitors and substitute hotels. Crisis of confidence. Some budget hotel cannot meet the needs of customers such as cheap facilities, low service quality, and bad hotel operations. This made a negative impact for the budget hotel industry. Lack of professional human resource management. The rapid growth of budget hotel in China to make the lack of management model and professional staffs. (Zhao Guo, 2006) The features of China budget hotels The limitation of product: the core of the budget hotels is accommodation. They remove some unnecessary service to cut the cost. Quality of services and products: the budget hotels emphasize the comfortable of guest room facilities, clean and convenient environment, and service standards. Reasonable price of the budget hotels: the main target markets are tourists, students, business man etc. The price is usually below 300 RMB. (Table 1) Chain business operation: a lot of budget hotel use chain business model such as JinJiang Inns, Home Inns etc. This way can enhance brand value, expand business range. This is important difference between other star hotels. (Zhang, 2008) The problems of China budget hotel industry Lack of service standards The biggest problem of the budget hotel is no-standard service, poor facilities of some budget hotels, and difficult to meet the needs of the customers. Most of the budget hotels management does not reach the position, low service level, and the environment is not enough comfortable. Some budget hotel also operate old low-star hotel model. They are not professional for the budget hotels core of service. The definition of the budget hotel is safe, clean, providing basic life needs. The budget only is less investment and less supporting facilities. It is not to decrease the basic management of service quality. Budget hotels investment is less, but also need to have a standard rules and basic service quality and professional level. (Gao, 2009) Lack of brand awareness In China budget hotel industry, the brand awareness is not strong. Many of the budget hotels are individual operation that not build a scale business and brand effect. The development of individual operation by the price competition is negative for the development of the industry. The customers acknowledge of brand and choice of service brand gradually growth that has also become a kind of consumption habits. Now the most main competition is brand competition, if the hotels have not a brand image they will lose competitiveness power. Actively implement the brand strategy has become an important issue for the budget hotel management. At present, the most of the Chinas budget hotels did not build a scale business and also not use chain operation, except JinJiang Inns and Home Inns have brand and collectivization characteristic. There are few budget hotel create their own brand awareness. (Gao, 2009) Lack of professional human resource Lack of professional talents is a development bottleneck with the company size is continually expanding. The lack of professional talents can easily lead nonstandard service operation skills and poorly service quality. The team building and developing personnel sources from which to recruit potential employees is so important for the company development. The budget hotels need the employees who can handle a wider variety of responsibilities that training and developing managers is so important (Noe, Hollenbeck, Gerhar, Wright, 2009). The professional talent competition is so importance for budget hotel industry. In practice, the budget hotels are faced with the lack of professional talents. The human resources required of the budget hotels are one person who can on more jobs and more abilities manager but there is lack of human resource in the market. Therefore, the Chinas budget hotel industry will face the strong challenge from foreign brand and capital. Attracting talents and crea ting high quality management team is so important improvement for the China budget hotel industry. There only have the strong human resource development the budget hotel achieve the goals by service standard and operation standardization. (Gao, 2009) Difficult to build scale management The budget hotel industry is an emerging industry. Many owners dont have a lot of management experience. At the same time, the budget hotel both in size and in financial resources is limited. The development of the budget hotel industry is mainly at an individual operation situation, so the weak profits for owners and for customers is difficult to meet their requirements. The budget hotel industry need to change the management model is necessary. (Gao, 2009) No clear market segmentation In China many budget hotels do not have clear target market and or market segmentation that causes the market overlap or product design is not obvious difference so lack of different subdivided market demand for products and services. In China there have been no analyses on budget hotel clear division of products to meet different customers with customer demand for the industry. In foreign the budget hotel can be divided into three categories: full service hotel, budget hotel, and cheap hotel. The three levels of the price and the facilities is bigger difference. At present the product design of the Chinas budget hotel is single. There is no obvious difference of product and individuality characteristic. The different customers have different demand that reflected in product demand. There has a strong required for product differentiation. (Qiang, 2008) Research Methodology In this paper, I will use case study method. This project uses the Home Inns budget hotel in China. It is successful marketing strategy experience for the budget hotel market. And analyze the issues and current situation of the Chinas budget hotel industry. After analysis, I find some greatest marketing strategy for the industry help other hotels to find their own suitable development road. They have appropriate marketing strategies to compete with other competitors, and establish their own brand image. The main research contents: Introduction the research background and objectives, the structure of this project, and the significance of the research in this paper; Analysis of the current situation and business environment of the budget hotel industry, include the definition and characteristic of the budget hotel, and defining the problems of the budget hotel industry; Analysis of the marketing strategy of Home Inns, include the introduction of Home Inns and its successful marketing strategies. Reporting the findings, include develop the greatest marketing strategy for the budget hotel industry based on analysis of the Home Inns marketing strategy and the theory of marketing strategy. Data collection: I plan to gather information from the Primary data and secondary data. The secondary data has been collected include magazine, newspaper articles, books and internet articles or journals, and a thesis on a marketing strategy topic. The main data is based on the secondary data source. On the other hand, the primary data also been used include internal report and document from their owned Website of the companies. I also will collect some literature and theory based on my BBA courses include marketing management, strategy management, small business management, human resource management, and service operations management what factors help the budget hotel industry find the appropriate road to face the challenges and develop their own marketing strategies. Review of Literature Introduction of Home Inns In China, Home Inn was founded in 2002 that is the first budget hotel company for the 21st century. The vision of the company is wherever you go, you are always at home with professional and courteous service, comfortable rooms, convenient locations, and low prices that make attractive for leisure travelers and individual business who demand clean, comfortable and convenient environment of the budget hotel. Home Inn continues to rapidly expand its nationwide network of hotels. In November 2011, Home Inn launched a new hotel brand- Yitel for the middle-class and high-class market. They also completed the acquisition of an all ownership interest of Motel 168 hotel chain and have retained the Motel 168 brand in October 2011. In 2012, home Inns operated across 243 cities in China with a total of 1,682 hotels (Appendix-2). Their goal is to continue expanding to ensure whatever how large grows they will always keep the consistent quality and superior service that guide each hotel in the ho me Inns group (Overview of Home Inn, 2013). Home Inn is a largest budge hotel company in China with a 23.7% market share in 2012. (Appendix-3) The history of the Home Inn is Ji Qi one of Ctrip founders who founded a good business chance. Because Ji Qi noticed a lot of traveler complaints the price is so expensive of the hotels in the Ctrip Website. After some analysis and reaches he found in China the full-service star hotels is not economy and the cheap hotel is poorly quality. This opportunity let Ji Qi created a chain brand idea for the hospitality industry in China. So the Home Inns hotel brand is developed. (Ma Chen, 2008) Analysis of marketing strategy in Home Inns The brand of Home Inn hotel is rapid growth in a short period that has become a first budget hotel chain. Its successful management strategy will be used for other budget hotels in China. To subdivide the market segmentation The company must to divide the market segmentation to decide its clear market positioning strategy. The company designs the strategy to build the right relationships with the right customers. First the company need to identify a set of possible competitive advantages which to build a position, second step is company chooses the right competitive advantages, and last one step is the company selects an greatest positioning strategy. Then the company must to effectively communicate and deliver the chosen position to the market. Market positioning includes deciding how to best serve target customers and setting the competitive advantage for the company. Company positioning should be summarized in positioning statements that state the target segment, positioning concept, and specific points of difference. (Armstrong Kotler, 2007) The segment market will be the direction for Chinas budget hotel business in the future, said Ye Bingxi the senior public relations manager at Home Inns and hotel management Inc. (Wang, 2012) The market position of Home Inns is the middle and high-end business hotel for individual business and leisure travellers who need a comfortable and clean hotel room at right price, Home Inns is a good choice that allows you feel the warmth of your home. The market is more carefully segmented to target customers. The Home Inns provide basic living facilities, clean room, and the equipment is simple and reasonable for individual business and leisure travellers will get the comfortable, clean and safe hotel environment at the right price is around 200 RMB. The clear positioning is an important competitive advantage. The marketing positioning of Home Inns to highlight their own characteristic, such as the room design is very unique. The most direct impression of the Home Inns is warm, simple, and convenient. They deliver the unique products and service for customers best impression. (Su, Shen Zhong, 2009) To emphasize quality consistency The high quality also can mean high levels of quality consistency. Today many companies have turned customer-driven quality into a potent strategic power. Customer-centered companies define quality in terms of creating customer value and satisfaction. They want to create customer satisfaction and value that is necessary of consistently meeting customers needs (Armstrong Kotler, 2007). A good quality control is a system used by a manager to ensure that the finished services meet the needs of customers. Effective quality control is needed to set standards for the service quality range, measure actual performance, and compare that performance with established standards (Byrd Megginson, 2009). Attracting talents and building a high quality management team is so important for perform the established standards of the service quality and ensure the quality consistency. There is only the strong human resource development lead the budget hotel to achieve the goals by maintaining the service standard and operation standardization. For a chain business, the service quality control is so important. If you dont have a good standard of the hotel will not be able to assure the quality of the company brand. The Home Inns practice has great directed function. Standardized service is a huge challenge for budget hotel chains. Only the standardized service can help consistently service quality. The Home Inns have established an effective management system. There are external and internal factor. External factors include industry, product, service and marketing. Inside factor include human resources, management system and core competitiveness. The home inn have wrote standards and procedures have established their own service standards. The different departments and teams within our management work together to maintain strong internal control and strengthen focus on risk management. (Tang, 2007) To build strong brand In China mostly budget hotels are single business form, no scale formation without the brand. For a budget hotel the brand is powerful assets that must be carefully developed and managed. The strong brand provides a company with many competitive advantages can create big benefits. A powerful brand enjoys a high level of consumer brand awareness and loyalty. The brand exists in the minds of customers. The real value of a strong brand is its power to capture consumer preference and loyalty that expanding the market share. (Armstrong Kotler, 2007) The Home Inns created their own brand that direct represents the characteristic and culture of the business in the market. The well-known brand is based on the quality of the products and services that maximum to meet the needs of the consumers. Home Inns create their own brand mainly following several ways as: Fist, Home Inns on the brand name is fully considered the characteristic of the budget hotels. On the one hand, home reflects the warmth, comfortable, home feeling meet the customer psychological needs. On the other hand also reflects its convenient and expeditious such as quick reservation system, good traffic conditions customer can easily and quickly find Home Inns. Secondly, through the reasonable and rapid expanding, home Inns hotel chain in order to build the good image. Third, Home Inns more focus on the satisfaction of the brand. The Quality control always is in the expanded scale process. Survey of customer satisfaction is used to timely analyze the customers comments and opinions, and then plan the best solution strategy at the first time. Finally, in the information and technology society, Home Inns paid more attention to the promotion such as advertising and public relationship. Include print, radio, television, magazines etc. The building advertising is an important part in the Home Inns marketing and is also a modern communication to achieved good effect. The Home Inns hotel builds up a good corporate image in the industry. (Su, Shen Zhong, 2009) To perform the chain operation strategy The budget hotel industry has to use the chain operation value for the biggest value. Because the low price of the budget hotels they should be collectivization and chain operation way for obtain more market share and development space. The chain operation strategy has many advantages over independents. Home Inns is a leading economy hotel chain in Chain. Home Inn Company has clear market position, standardized service processes, daily operations management and supervision system can make a best chain forms. They also provide the strong financial support, and then the ideal chain brand is effectively created. Home Inns use regular chain and franchise chain to expand the market size and the numbers of the home inns hotel. There are nine service support for franchise business, such as brand support, sales support, engineering and maintenance, and chartered service, maintenance profit, standard manuals, training, hotel management and network technical support content to ensure the standard of service and replication, as well as the brand is effectively expand (Tang, 2007). By the end of 2010, Home Inns Company has a total of 674 hotels covering 121 cities in China. Under Home Inns chain mode, its total room number is 7,8231 (Appendix 4). Its average per hotel guest room number is 116. In 2010, annual average every hotel room revenue is RMB 144. Under the back ground of collectivization and standardized chain replication model, Home Inns budget brings a large scale chain like brand effect. (Baidu, 2013) Research Finding Home Inns success experiences maximum meet customers needs and the basic requirement such as convenient, comfortable, clean environment and through the brand strategy and chain strategy to realize the company development. Now here is some the development issues of the budget hotel industry in China such as no clear market segmentation and poor brand marketing. But with the rapid development of Chinese economy and the tourism industry, the demand of budget hotels become more and more strong in the market. There are some success marketing strategies for the industry from Home Inns. Differentiation strategy Differentiation strategy provides the budget hotel products and services that offer benefits different from other competitors. The aim is to achieve competitive advantage by offering better products or services at the same price. The success of a differentiation strategy is likely to be dependent on two key factors: identifying and understanding the strategic customer that focuses consideration on who the strategy is targeting; and identifying key competitors (Johnson, Scholes Whittington, 2008). In China most budget hotel is not clear on the market segmentation. The target market is single, no clear subdivision. Here the Homs Inns is good example for the industry they accord different age will be divided into the senior passenger market and youth passenger market segment, and also be divided according the occupation. So the budget hotel industry should accord the gender, income and other factors to design different budget hotel products and service to meet the needs of the consumers for obtaining the customers loyalty. At the same time, the features of the budget hotel are also important for the differentiation strategy. The budget hotels implement specialization strategy the characteristic factors to meet diversification of the consumer demand and required. They need to focus on the maintaining the general service characteristics such as economic, comfortable and convenient and at same time creating the significant personality characteristics such as new concept and new acc ommodation experience to attract consumers is the service extends to the spiritual aspects. For chain operation, each budget hotel has different regional resources and market conditions advantages that through the diversification reengineering will be make the best choice for the budget hotel chain management. (Huang, 2012) Actively promote Chain operation The chain operation is the main trend in the budget hotel industry. Home Inn is a biggest chain operation business in China. It is good to ensure the most important customers resources through the chain model. The business travelers will choose familiar brand when they need a hotel service in another city. So the key of the chain operation management is to open enough hotel stores in more and more city that keep the travelers can find themselves familiar brand in different cities. Fist, individual economic only have small profits, the budget hotel is difficult to obtain rapid development by single unit profit. The scale economy is consequentially development trend. Second, the hotel is in a specific space environment to the customer provide accommodation facilities and service industry. The hotel hardware facilities is fixed in the specific space so the single budget hotel sales has a larger space limitations, will seriously affect to attract customers. Now the consumers activity area presents a wide range feature. Single budget hotel only through chain operation to speed expand their business scale and through the scale business reduce transaction costs and management cost, and integration of internal resources, expand the brand influence, the market competition advantage can be achieved. The chain operation management is the necessary way for the budget hotel industry development in China. (zhao, 2007) Brand strategy Brand is the intangible assets of the budget hotel it can produce huge economic benefits. Brand strategy is very effective marketing strategy. Brand is the culture and the unique advantages of different budget hotels. Brand is like the life of the budget hotel chain operation management, because the brand can let customer best understand and feel the different characteristic with other budget hotels that enhance consumers loyalty and identity. The well-know brand also is so important for the chain operation management that is effective competitive advantage. (zhao, 2007) The budget hotels need to manage brands as assets calls for longer-term strategy, maintain and protect their brands image, associations, quality, and to prevent short-term actions. First, the brands positioning must be continuously communicated to consumers that create brand awareness and to build preference and loyalty. The customers loyalty depends on the longer-term brand experience about the budget hotels consistent quality services and products. The budget hotel quality brand mainly through the image features, the price, the accommodation, the service staffs, and the hardware facilities to the customers produce the first impression. So the budget hotel build their brand depend on the long-term quality management and effective marketing strategy. The budget hotel needs to pay more attention to improve their own quality, and to train its staffs for professional manager market that to help employees understand and be enthusiastic about the brand promise. (Armstrong Kotler, 2007) Service strategy Service strategy is so important for the service industry-budget hotel industry. The service is to satisfy the needs of their customers through the place, staffs, price, equipment, and communications that they can see. For example, the budget hotel room is tangible services to customers enjoy the intangible service such as clean, warmth, comfortable. The budget hotel need to improve the service quality to meet the customers demand let them really feel the value. Successful budget hotels focus their attention on both their customers and their employees. First they need to ensure the internal

Starbucks Planning

One thing that all managers do is plan. The planning they do may be extensive or it may be limited. It might be for the next week or month or it might be for the next couple of years. It might cover a work group or it might cover an entire division. No matter what type or extent of planning a manager does, the important thing is that planning takes place. Without planning, there would be nothing for managers to organize, lead, or control. Based on the numerous accomplishments that Starbucks has achieved through the efforts of its employees, managers, no doubt, have done their planning. Company Goals As of April 2006, Starbucks had 11,377 stores in 37 countries. During the 30 weeks that ended April 30, the company opened 755 new stores in the United States and 381 new stores overseas. However, that's a far cry from where the company wants and intends to be someday. CEO Jim Donald says Starbucks' long-term goal is 15,000 U. S. stores and 30,000 stores globally. For 2006, the company's goal is to open approximately 1,800 new stores globally and to reach about $7. 6 billion in revenues. Goals for the next 3 to 5 years include attaining total net revenue growth of 20 percent and earnings per share growth between 20 to 25 percent. In addition to its financial and other growth goals, Starbucks has an even â€Å"glitzier† goal. It wants to have a hand in helping define society’s pop culture menu. Although this goal takes Starbucks beyond its coffee roots, it seems to fit well with the unconventional approach to business that Howard Schultz has followed from the beginning. Company Strategies Starbucks has been called the most dynamic retail brand conceived over the last 2 decades. It has been able to rise above the commodity nature of its product and become a global brand leader by reinventing the coffee experience. Millions of times each week, a customer receives a drink from a Starbucks barista. It’s a reflection of the success that Howard Schultz has had in creating something that never really existed in the United States—cafe life. And in so doing, he created a cultural phenomenon. Starbucks is changing what we eat and drink. It’s altering where we work and play. It’s shaping how we spend time and money. No one is more surprised by this cultural impact than Howard Schultz. He says, â€Å"It amazes all of us how we've become part of popular culture. Our customers have given us permission to extend the experience. † Starbucks has found a way to appeal to practically every customer demographic as its customers cover a broad base. It’s not just the affluent or the urban professionals and it's not just the intellectuals or the creative types who frequent Starbucks. You'll find soccer moms, construction workers, bank tellers, and clerical assistants at Starbucks. And despite the high price of its products, customers pay it because they think it's worth it. What they get for that price is some of the finest coffee available commercially, custom preparation, and, of course, that Starbucks ambiance——the music, the comfy chairs, the aromas, the hissing steam from the espresso machine—all invoking that warm feeling of community and connection that Schultz experienced on his first business trip to Italy and knew instinctively could work elsewhere. There's no hiding the fact that Starbucks’ broad strategy is to grow into a global empire. Howard Schultz says, â€Å"We are in the second inning of a 9-inning game. We are just beginning to tap into all sorts of new markets, new customers, and new products. But any growth that Starbucks pursues is done so with great care and planning. CEO Jim Donald says that all company growth is governed by whether quality can be maintained. If there is any uncertainty about quality, a new strategy won’t fly, no matter how good it might seem. Starbucks has designed its growth strategies to exploit the customer connections it has so carefully nurtured and the brand equity it has so masterfully built. And company executives have taken the company in new directions even while continuing to grow store numbers and locations and increasing same—store sales. As the world’s number-one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee—related accessories and equipment. In addition, Starbucks sells whole bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee—flavored ice cream and ready-to-drink coffee beverages. These Starbucks branded products have been developed with other companies. For instance, its Frappuccino and DoubleShot coffee drinks were developed with Pepsi-Cola. Its Starbucks Ice Cream was developed with Dreyer's. In early 2006, Starbucks launched its ready-to-drink coffee drink, Starbucks Iced Coffee, through a joint venture with Pepsi-Cola. The company extended its success at brand extensions to selected global markets when it launched a fresh Starbucks-branded premium ready-to-drink chilled coffee called Starbucks Discoveries in convenience stores in Taiwan and Japan. This product was enthusiastically embraced by customers immediately. In addition, Starbucks markets a selection of premium tea products since its acquisition of Tazo, LLC. Starbucks has also pursued other strategic initiatives to enhance its core business. For instance, in November 2001, the company launched the Starbucks prepaid card. Since that time, more than 77 million prepaid cards have been activated and loaded with more than $1 billion. The director of Starbucks global card services says, â€Å"We've been pleasantly surprised by the card business, by how fast it's grown in percentage of tender, and how people use the card. It offers so many opportunities to grow from there. It's one of our fastest-growing channels. Industry experts say that part of the reason for its success is its dual use–as gift cards and for customer loyalty. Also important to its success, however; is the fact that the company has made it easy to purchase, reload, and use. The company is on the leading edge in finding innovative ways to get the prepaid cards into potential customers' hands such as parent—student cards, gift-card malls, and business gifts and i ncentives. Having conquered the coffee business, one of the company’s most interesting brand extensions has been music. Selling music at Starbucks began when a store manager made tapes for his store. These tapes proved to be so popular that the company began licensing music compilation CDs for sale. Initially, Howard Schultz had to be persuaded about this product and recalls, â€Å"I began to understand that our customers looked to Starbucks as kind of editor. It was like . . . we trust you. Help us choose. † And it you think about it, music has always been part of the cafe or coffeehouse experience. In addition to selling its private—label CDs, the company launched the HearMusic Cafe in Santa Monica, California, in March 2004. At these stores, customers burn their own compilation CDs. After sampling selections, if they choose to buy, customers can walk up to a music â€Å"bar† and order a custom CD with any variation of songs and have it delivered to their table when it’s completed. Based on the success Starbucks has had with music, it decided to selectively link the Starbucks brand with certain kinds of movies, the first being Akeelah and the Bee. The president of Starbucks Entertainment division says, â€Å"Movies are a very important part of our entertainment strategy. The thought was to start with music, build some success, establish credibility, and then move into films. Eventually, the company wants to be a destination not just for java but also for music, movies, books, and more. Not everything that Starbucks touches turns to gold. One of its big flops was a magazine called Joe launched by the company and Time. It lasted three issues before being called off. A carbonated coffee beverage product called Mazagran, developed with Pepsi—Col a, never made it to market. Too, Starbucks decided to close its Torrefazione Italia cafes when they didn't meet the goals set for them. What about the core industry Starbucks is in? How is it doing? The hot drinks market continues to sizzle. It's forecasted to increase 10. 9 percent between now and 2010. In addition, the 2006 National Coffee Drinking Trends report of the National Coffee Association of the United States says that coffee tied soft drinks in daily market penetration for the first time since 1990. And Starbucks wants to remain at the forefront of the industry. Some 24 percent of Starbucks customers visit 16 times per month—a number that no other fast—food chain even comes close to. There's no doubt that Howard Schultz has built and continues to build Starbucks to be big. Growth has been funded through cash flow, not by selling stock or by using debt financing. Some of the new ideas to be implemented include an aggressive roll-out of drive-through windows, which now number more than 1,000 U. S. locations and 35 Canadian sites; a co-branded Web site between Yahoo! and Starbucks where online daters can arrange to meet and drink free coffee; a partnership between Starbucks and Kellogg that created a hot breakfast product; and two new banana-based blended drinks. Discussion Questions 1. Starbucks has some pretty specific goals it wants to achieve. Given this, do you think managers would be more likely to make rational decisions, bounded rationality decisions, or intuitive decisions? Explain. 2. Give examples of decisions that Starbucks managers might make under conditions of certainty. Under conditions of risk. Under conditions of uncertainty. 3. Make a list of Starbucks’ goals. Describe what type of goal each is. Then, describe how that stated goal might affect, how the following employees do their jobs: (a) a part-time store employee-—a barista—in Omaha; (b) a quality assurance technician at the company's roasting plant in Carson City, Nevada; (c) a regional sales manager; (d) the senior vice president of new markets; and (e) the CEO. . Discuss the types of growth strategies that Starbucks has used. Be specific. 5. Evaluate the growth strategies Starbucks is using. What do you think it will take for these strategies to be successful? 6. What competitive advantage(s) do you think Starbucks has? What will it have to do to maintain that (those) competitive advantage(s)? 7. Do you think the Starbucks brand can become too saturated ·Ã¢â‚¬â€t hat is, extended to too many different products? Why or why not? 8. What companies might be good benchmarks for Starbucks? Why? What companies might want to benchmark Starbucks? Why? 9. Describe how the following Starbucks managers might use forecasting, budgeting, and scheduling (be specific): (a) a retail store manager; (b) a regional marketing manager; (c) the manager of global trends; and (d) the CEO. 10. Describe Howard Schultz as a strategic leader. 11. Is Starbucks â€Å"living† its mission? Explain. (You can find the company mission on its Web site, www. starbucks. com or in the continuing case found at the end of Part 2. 12. Do a brief SWOT analysis of Starbucks.

Ventilator Associated Pneumonia Health And Social Care Essay

Ventilator associated pneumonia is a serious infection impacting both the patient, health care installation, and staff. It is the 2nd most common healthcare-acquired infection ( Koening, 2006 ) . Incidence of VAP is estimated every bit high as 65 % and it occurs in up to 28 % of patients who have been on the ventilator 48 hours or longer ( Powers, 2006 ) . The mortality rate associated with VAP scopes from 12-50 % ( Sona et al, 2009 ) . Studies on the mortality rates of VAP besides show that patients who develop VAP have a 2.2 to 4.3 times higher hazard of decease compared to other automatically ventilated patients who do non hold pneumonia ( Powers, 2006 ) . A twosome affects that VAP has upon the patient and health care installation are clip of hospitalization and health care costs. Ventilator associated pneumonia causes the length of a infirmary stay to increase significantly. It can increase the hospitalization clip anyplace from four to nineteen yearss longer ( Powers, 2006 ) . This excess hospitalization can do extra emphasis for the patient and their wellness. As the incidence of VAP causes longer hospitalizations to happen, patient and wellness attention installation costs ascent besides. It is estimated that the mean addition in infirmary costs is about $ 57,000 per VAP happening ( Powers, 2006 ) . There are besides increases to the infirmary that occur due to additions in supplies used, staff that is utilised, and more medicines used. Since VAP has such a negative impact upon patients and health care installations many intercessions have been tried to forestall the incidence of VAP. One intercession utilized is maintaining the caput of the patient ‘s bed raised to at least 30 grades to forestall aspiration of bacteriums in secernments. Another is â€Å" sedation holidaies † which consists of disrupting the patient ‘s sedation medicine until patient shows marks of watchfulness, to measure if patients can be weaned off the ventilator more rapidly. Other noteworthy intercessions that have been utilized in the yesteryear and some in today ‘s pattern every bit good include: suctioning secernments, good sterile techniques such as manus lavation, and unwritten attention ( Pruitt & A ; Jacobs, 2006 ) . Patients are continually developing VAP and holding complications from the infection. If it is found that everyday unwritten attention, defined as dentitions brushing with the usage of an unwritten disinfectant within this paper, can cut down the incidence of VAP in automatically ventilated patients it could diminish length of infirmary stay, maintain costs due to incidence of VAP down for both patient and healthcare establishment, every bit good as lessening mortality rates in these patients. Clinical Question Ventilator associated pneumonia occurs manner excessively frequently in the infirmary scene. It causes important emphasis on the patient ‘s already debatable wellness position. The author of this paper has observed many nurses who are argus-eyed in supplying unwritten attention to ventilated patients, but has besides observed other nurses who forego unwritten attention as if it non of import and has no affects upon the patient ‘s wellness. This made the author inquiry what the existent effectivity of unwritten attention has upon cut downing the incidence of ventilator associated pneumonia in automatically ventilated patients. This issue is really relevant to nursing because the ultimate end of a nurse is to assist the patient have the best possible result. Trying to accomplish the best possible result for the patient makes infection control is a really high precedence for nurses. Patients who have infections are more prone to acquire other infections and necessitate more nursing attention and more clip to retrieve from their unwellnesss. Although VAP will go on to happen in patients, and unwritten attention is non a remedy for ventilator associated pneumonia, there is valuable information included in research surveies included within this paper that shows the incidence of VAP can be reduced in automatically ventilated patients by implementing everyday unwritten attention.Empirical Review 1The intent of the first survey, conducted by Sona et Al, 2005 was to find the consequence of a everyday unwritten attention protocol upon incidence of ventilator-associated pneumonia. The research design was a quantitative, experiment, quasi-experimental survey which utilized a non-equivalent control group before and after the design. The survey had no conceptual model stated by the research workers. Within the survey, the variables of significance to the clinical inquiry being looked at were the everyday unwritten attention protocol and the ventilator-associated p neumonia rates. The independent variable of new unwritten attention protocol was defined as the mechanical cleaning of the dentition or gums to take plaque with a tooth coppice and the application of an unwritten disinfectant. The survey went on to farther discourse the protocol as brushing the dentition for one to two proceedingss with a regular toothbrush and so using.12 % chlorahexidine to all unwritten surfaces every 12 hours. The dependent variable was the ventilator associated pneumonia rates. It was defined as a common infirmary acquired infection and is the taking cause of decease in ICU patients who are ventilator dependent. Ventilator associated pneumonia rates were measured utilizing the National Nosocomial Infections Surveillance System ( NNIS ) criteria.The dependability nor the cogency of this instrument was addressed within the survey. Another variable that was studied was length of stay. This was merely measured by the figure of yearss that the patient spent within t he ICU after a ventilator associated pneumonia infection occurred ( Sona et al. , 2009 ) . This survey took topographic point at Barnes Jewish Hospital on a 24 bed intensive attention unit ( Sona et al. , 2009 ) . The survey focused peculiarly on patients that were admitted to the surgical intensive attention unit ( SICU ) whom required mechanical airing. The topics consisted of all patients who had mechanical airing between June 1, 2003 and May 31, 2005. Subjects were chosen utilizing non-probability convenience sampling. The pre-intervention was implemented for patients that were admitted between June 1, 2003 and May 31, 2005. The size of this sample was 777 patients. The pre-intervention stage consisted of standard attention the nurse provided to the patients, no alterations were provided during this clip ; lone observation took topographic point. One month before the terminal of the pre-intervention stage all nursing staff working on the SICU were debriefed and educated on the purposes of the survey every bit good as the new everyday unwritten attention protocol by two clinical nurse specializers and a nurse pedagogue. This was to assist forestall disagreements in the intercession. During the station intercession stage of the survey which took topographic point between June 2004 until May 2005 the sample size consisted of 871 patients who were all nil per os ( NPO ) ( Sona et al. , 2009 ) On June 1, 2004 the new everyday unwritten attention protocol was implemented ( Sona et al. , 2009 ) . The intervention/protocol consisted of the nurse brushing the dentition of the patient for one to two proceedingss with a regular toothbrush, rinsing the oral cavity with H2O and suctioning it out, and so utilizing 15 milliliter of.12 % chlorahexidine to cleanse the oral cavity. The intercession was repeated every 12 hours by the registered nursing staff. Conformity of the protocol was estimated to be about 90 % and the execution was carried out for 12 months before consequences were analyzed ( Sona et al. , 2009 ) . For this survey the degree of significance was expressed utilizing p-values. A p value of less than.05 was considered important ( Sona et al. , 2009 ) . For the information analysis, two statistical trials were used: The Mantel-Haesnel Chi Squared. After the analysis of informations, it was determined that p=.04 demoing that the everyday unwritten attention protocol did do a important decrease in the ventilator-associated pneumonia rates within the topics studied. The pre-intervention rate for VAP was 5.2 infection per 1000 ventilator yearss while post-intervention rate for VAP showed 2.4 infections per 1000 ventilator yearss ( Sona et al. , 2009 ) . Other statistics for the survey showed the patient ‘s figure of yearss the patient was on ventilator was decreased ( Sona et al. , 2009 ) . From the statistical analysis within the survey, the research workers derived certain findings and decisions ( Sona et al. , 2009 ) . One of the findings was that the station intercession group had tendencies toward shorter clip on the ventilator, every bit good as length of infirmary stay. The chief determination within the survey found that when the everyday unwritten attention protocol was being utilised, the rates of ventilator-associated pneumonia were significantly decreased. The research worker makes it a point to province that although the determination suggests that the execution of the protocol reduces rate of VAP this can non be proven ( Sona et al. , 2009 ) . This survey is a nonrandomized controlled test. The quality of this grounds was converting and important. It was a consistent survey and it is considered to be of Level II quality. Certain immaterial variables that could hold had an consequence upon the result of the survey, as identified by the pupil, could hold been the status the patient was in before the ICU admittance, any preexistent conditions that could change wellness and increase the hazard of infection, and the nurses attitude toward executing unwritten attention. Although the survey was a strong and consistent one, it did hold both strengths and failings. There were no strengths identified by the research workers. However, the pupil did place some strengths within this survey. One of the first strengths was the instruction that was given to the nursing staff prior to the execution of the protocol. This helped the survey to be more valid by increasing the continuity of the attention and manner the nurses performed the protocol. The other strength of the survey was the design being a quasi-experimental. This is because quasi-experimental surveies normally can be generalized to the population that is being studied. Failings that were addressed within the survey by the research workers was that the research workers themselves did non measure the dentitions brushing part of the intercession to do certain that the nurses were being consistent in the manner they did it, and if the nurses performed it for the right sum of clip ( Sona et al. , 2009 ) . This resulted in the deficiency of control over nursing techniques. Another failing of the survey recognized by the research worker was the survey did non take into history the alteration in the patient population over the continuance of the survey ( Sona et al. , 2009 ) . Some weaknesses the pupil identified within this survey was that the survey was really susceptible to bias because no blinding or cover was used within this survey. Everyone knew what was happening and this could hold had the research workers looking as if the intercession helped more than it really did. Within the survey the research worker did non turn to if the survey could be generalized. However, the author of the paper believes that this survey can be generalized. The intercession is a really simple one. Most civilizations have no jobs with utilizing unwritten attention. Besides, most infirmaries have intensive attention units and/or ventilator dependant patients which were the population within the survey. This intercession within the survey does non hold a batch of hazards. The lone hazards mentioned were possible tooth staining from the antimicrobic and hapless gustatory sensation ( Sona et al. , 2009 ) . Besides, this intercession is really executable. To implement unwritten attention there is no particular preparation needed, although instruction should be provided. The unwritten attention modus operandi is a comparatively speedy intercession that takes no more than 5 proceedingss to implement, which would let nurses with busy agendas to still be able to execute the interc ession. Besides, this intercession is really low cost compared to the cost of ventilator associated pneumonia instances. Therefore, the cost-benefit ratio would be a great benefit to health-care installations. This survey suggests that unwritten attention can be really effectual in diminishing the incidence of ventilator-associated pneumonia rates. Although a really valid survey, one survey is non adequate grounds to implement a new protocol into a nurse ‘s pattern. One must look for more surveies and literature to back up the determination in order to try to implement it into pattern. The following survey that was appraised by the author of this paper seems to back up the findings that were found in this survey.Empirical Review 2The following survey examined by the author of this paper was a research survey conducted by Mori et al.,2005. The intent of the survey was to find if unwritten attention of automatically ventilated patients contributed to the bar and decrease of the incidence of ventilator associated pneumonia ( Mori et al. , 2005 ) . The research design utilized for this survey was a quantitative, experimental, quasi-experimental which used a non-equivalent before and afte r attack. Within the survey the research worker did non province any theoretical model to steer the survey. The survey was non randomized, and used a non-probability convenience sample method ( Mori et al. , 2005 ) . The research survey took topographic point on a medical/surgical intensive attention unit in an urban university infirmary which was non named by the research worker ( Mori et al. , 2005 ) . The population of involvement was ventilator dependent patients with tracheal cannulation. Since topics were chosen by convenience sampling, they were chosen as they became available on the unit. Inclusion standards for topics were that they must hold been having mechanical airing and have tracheal cannulation. Exclusion standards for the survey were patient ‘s whose conditions contraindicated unwritten attention, patients with terrible shed blooding inclinations, or patients with iodine allergic reactions. The sample for the unwritten attention group was patients admitted to the intensive attention unit between January 1997 and December 2002, and consisted of 1,248 patients. The sample for the non-oral attention group, or the control, was patients admitted during January of 1995 until Dece mber of 1996 ; this sample size was 414 topics ( Mori et al. , 2005 ) For this survey, the independent variable was the unwritten attention being delivered ( Mori et al. , 2005 ) . This variable was defined as cleaning of the unwritten pit three times a twenty-four hours by nursing employees following the specified new protocol. The protocol was that the nurse would look into the patient ‘s critical marks and so make unwritten suctioning, followed by positioning the patient ‘s caput to the side to forestall suffocation and find the status of the unwritten mucous membrane. After this the nurse would clean the oral cavity with a 20-fold diluted solution of providone-iodine mouthwash ( antimicrobic ) . Then the usage of a standard toothbrush was used to brush the dentition ; the patient ‘s oral cavity was rinsed with H2O. Directly following the brushing and rinse, the providone-iodine was utilized once more by swobing the oral cavity and dentition. Finally, unwritten suctioning was done one concluding clip. The dependent variable in the survey was the incidence of ventilator associated pneumonia. This variable was defined as a hospital-acquired pneumonia that becomes present after 48 hours of the patient being automatically ventilated. Ventilator associated pneumonia was suspected if spot infiltrates were present upon the patient ‘s chest x-ray and two of the following were present: a temperature of 100.4 grades Fahrenheit, white blood cell count of 10,000 M3 or higher, or pussy respiratory secernments were observed. A definite diagnosing of ventilator associated pneumonia, which was used for grounds of the incidence in this survey, was determined by trancheobronchial secernment civilizations demoing a consequence of 1+ or more. Other variables were continuance of hospitalization defined as length of stay measured by the figure of yearss and the causative agent of the pneumonia identified by bacterial civilizations ( Mori et al. , 2005 ) . Reliability and Validity of the civilizations and skiagraphy used to m ensurate if ventilator associated pneumonia was present and causative agent were non addressed within the survey by the research worker, so the cogency is unknown.

Humors in Medieval Medicine essays

Humors in Medieval Medicine essays During the Medieval time period, few advances were made in the field of medicine and surgery. The belief in humors affecting ones health during the Middle Ages was responsible for the way health care was carried out. Practitioners in Medieval Europe believed in the existence of four humors: sanguine, choler, phlegm, and melancholy. The physicians thought that illness was caused, primarily, by an imbalance of the humors (Wallace). Each of the four humors was given specific qualities. Choler was dry and hot, melancholy was dry and cold, sanguine was moist and hot, and phlegm was moist and cold. Another property sometimes associated with the humors was color. Such as red for sanguine, and yellow for choler. This association of color and humors eventually became known as the Doctrine of Signatures which taught that the color of flowers and other properties of plants indicated their usefulness in treating particular diseases (Wallace). One example of this would be using yellow buttercups to control choler, to cure jaundice (Wallace). The physician and practitioners believed that balance of humors in humans was achieved by diet, medicines, and phlebotomy (Krzywicka). Changing diet was very popular in the lower classes while real medicine and phlebotomy were reserved for people of higher social standing (Krzywicka). Eating habits of an individual in Medieval Europe depended greatly on his financial status and, many times, his geographic location. When the change of diet was used to balance humors, the Doctrine of Signatures was put into use. For example, if one had too much sanguine in his system, he would give up foods red in color until everything was back in balance (Krzywicka). If a change of diet did not suit the patient, medicine would be administered. The type of medicine used would depend entirely on the ill persons social class. Someone of an upper class would get...

The History of Montessori Schools

The History of Montessori Schools A Montessori school is a school that follows the teachings of Dr. Maria Montessori,  an Italian doctor who devoted herself to educating the children of Romes ghettos. She became famous for her visionary methods and insight into how children learn. Her teachings spawned an educational movement which is enormously popular throughout the world. Learn more about Montessori teachings. The Montessori Philosophy A progressive movement with more than 100-years of success worldwide, the Montessori Philosophy centers around an approach that is child-directed  and is based on scientific research that comes from observation of individuals from birth to adulthood. There is a particular focus on allowing children to make their own choices in learning, with a teacher guiding the process rather than leading it. Much of the education method relies on hands-on learning, self-directed activity, and collaborative play.   Since the name Montessori is not protected by any copyright, Montessori in the name of a school does not necessarily mean that it adheres to the Montessori philosophy of education. Nor does it mean that it is accredited by the American Montessori Society or the Association Montessori Internationale. So, buyer beware is an important caution to keep in mind when looking for a Montessori school. Montessori Methodology Montessori schools theoretically cover infant education through matriculation from high school. In practice, most Montessori schools offer infant education through 8th grade. In fact, 90% of Montessori schools have very young children: ages 3 to 6. The centerpiece of the Montessori approach is allowing children to learn on their own while being guided by the teacher. Montessori teachers do not correct work and hand it back with lots of red marks. A childs work is not graded. The teacher assesses what the child has learned and then guides him into new areas of discovery. This description of a Montessori school was written by Ruth Hurvitz of The Montessori School in Wilton, CT:   The Montessori Schools culture is devoted to helping each child grow toward independence by building confidence, competence, self-esteem and respect for others. More than an approach to education, Montessori is an approach to life. The program at The Montessori School, both in philosophy and pedagogy, is based on the scientific research work of Dr. Maria Montessori and on AMI Montessori training. The School respects children as self-directed individuals and fosters their growth toward independence and social responsibility, while creating a joyful, diverse and family-oriented community. The Montessori Classroom Montessori classrooms are designed in a multi-age mix from toddlers through adolescents which allow  for both individual and social development. The classrooms are beautiful by design. They are set up in an open style, with work areas throughout the room and materials available on accessible shelving. Most lessons are given to small groups or individual children while other children are working independently. The school uses stories, Montessori materials, charts, timelines, objects of nature, treasures from the wealth of cultures around the worlds and sometimes conventional tools to teach the children. Guided by the teacher, Montessori students actively participate in planning their time and taking responsibility for their work. Committed to diversity, The Montessori School community is inclusive and depends on the tenets of respect. The school believes in sharing what we have with those in need and encouraging children to learn to live responsibly in the world. At The Montessori School, students are inspired to live both passionately and compassionately in a global community. Montessori vs Traditional Primary Education One of the differences between Dr. Montessoris approach to early childhood education and the approach found in many primary schools is the adoption of elements of the multiple intelligences theory. Harvard professor Howard Gardner developed and codified this theory in the late 20th century. Dr. Maria Montessori would seem to have developed her approach to teaching children along very similar lines. Regardless of who thought of it first, the multiple intelligences theory proposes  that children do not just learn using reading and writing intelligences. Many parents live by this theory because that is how they nurture their babies from birth. There are many parents who believe that too often, children who have been raised to use all their intelligence will go off to schools where they are severely restricted in what they learn and how they learn it, thus making a traditional public school a less than ideal option. If multiple intelligences are important to your child-rearing philosophy, then Montessori and Waldorf schools are worth a look. You also will want to read about the progressive education movement which was germinating about the same time as Maria Montessori and Rudolf Steiner were putting their educational theories into practice.

Managing multinational operations Essay Example | Topics and Well Written Essays - 500 words

Managing multinational operations - Essay Example Acme’s first business assumption is that they will have subsidiaries in South America and Asia. Within this context of understanding, all the banks analyzed have South American and Asian locations, with HSBC have more diversified locations in these areas than either Bank of America or Citibank. Acme also has the specified need of local lending sources for operating cash. In these regards, HSBC presents the most local subsidiaries for access to lending cash. Acme’s next assumption is the need to centralize cash management. In these regards, all banks offer centralization opportunities. Acme has also specified the need for short-term investment vehicles for excess cash balances. All banks contain investment vehicles, but it’s clear that Citibank’s investment model is based for life-term retirement interests rather than short-term options. Conversely, both HSBC and Bank of America provide short-term and international investment options. While Bank of America has a self-directed investment program it’s clear that the impetus must come from the client to seek out international investments. HSBC is different than Bank of America in that it offers and promotes a number of short-term and multinational investment opportunities. In these regards, HSBC is the most effective short-term investment vehicle for Acme. In terms of access to foreign markets and forward market services, all banks offer a version of these needs. Still, it’s clear that Bank of America and HSBC offer the best options. In these regards, the decision is based on a qualitative assumption, as both banks offer equal access to foreign exchanges. All of the banks analyzed offer currency exchange options, which will allow the organization to pay bills in both local and other currencies. While both Bank of America and HBSC satisfy the future assumptions of Acme Corporation, it’s clear that HBSC would be the greatest option. The primary reason for

Contract Law Essay Example | Topics and Well Written Essays - 1500 words - 2

Contract Law - Essay Example In a contract law, there are two types of terms that are the express terms and the implied terms. Express terms generally mean the terms that in specific have been mentioned orally or in writing and agreed upon by both parties involved in the contract during the time when the contract is being made. On the other hand, implied terms are different from expressed terms. Both parties may have not mentioned these implied terms in the contract. However, sometimes they are included because the contract would not make any sense commercially without them. The verbal agreement When buying the van, you stated that you wanted a van that could carry around four to five large items of furniture. You also stated that the previous van that you used to carry could handle loads of ton up to one tone and a cubic capacity of 200 feet. However, the seller did not meet the conditions that you stated. He stated that he had a van like this but it is clear evident that he did not meet your expectations. Acco rding to section 14(3) of the sales act of goods, it clearly states that if the buyer expresses his purpose of the goods understood to the seller, then it is the duty of the seller to make sure that the goods, which will be given, fit the purpose that is intended. It should be noted that if it is reasonable for the buyer to rely on the expertise of the seller then would the terms apply (Sales of Acts goods 1979). Therefore, the seller, who is Alan Daly, needs to compensate you for that. Additionally, in the verbal agreement, when you telephoned Mr. Alan Daly, he ascertained that he would look at the complications of the vehicle if it were delivered to him before the end of the week. This means that you had to deliver the vehicle before the week ended. However, you failed to do so. Instead, you did not telephone Mr. Alan Daly to notify him that you could not take the van to his garage and that you should both fix a suitable day for the vehicle to be examined. The written terms In the contract, it is evident that the seller, which in this case was Mr. Alan Daly, wanted to evade himself from problems, which he knew were to emerge eventually in the contract. In addition, he gave you the wrong capacity of the car. In clause 4(b), he stated, â€Å"any warranty or condition as to the condition, description, quality or fitness for particular purpose is hereby excluded from this contract for sale†. This is clearly evident that both parties, that is you, Mr. Winston and Mr. Alan agreed that there were no warranties of the car to be returned regardless of any major issue occurring. However, the verbal agreement that you had with Mr. Alan clearly out do the written terms (Atiyah et al. 2010). The oil leak It is obvious that Mr. Alan sold you a car that did not meet the requirements of the vehicle that you wanted. Concerning the oil leakage, upon you, Mr. Winston inspecting the vehicle, you noticed a small patch of oil on the forecourt where the van was standing. Ho wever, when Alan was asked, he said that the oil spill had occurred probably when they had topped up the oil and water levels when servicing the car. According to the report of the mechanic, it was reported that the oil leak might have caused this entire problem. However, a problem might occur here because Mr. Alan advised you to take the van to his garage to be serviced but you did not. However, this can be out ruled since when buying the vehicle, you explained to Mr. Alan that the vehicle would be used for delivering and collecting furniture’s and this was very crucial in the smooth running of your business. Mr. Alan should be in a position to repair for your vehicle that was all because of the oil spill since according to part v, it is clearly stated that the seller should be able to repair or replace the good in a reasonable time. Defective Clutch and brakes Mr. Alan sold the van knowing that it had these problems. Mr. Alan can be charged of murder because he sold you