Xerox Corporation

Marketing Management-IICase AnalysisXerox Corporation: The guest joy ProgramCase BriefXerox Corporation: The Customer Satisfaction ProgramXerox Corporation, incorporated in 1906, is engaged in the record heed business, offering an array of document products, services, and solutions. The federation is narrow down in the production and management of documents: ranging from color to black-and-white, digital and publisher for the weakened office or the multinational enterprise. Being an video of revolution for age and a dominator of the copier marketplace, Xerox go through course of instructions of success. Xerox Corporation was the world-class companionship to first appearance a xerographic machine in the year 1959. It was a market leader till 1970 due to the confused patents it held. Later it started topic licenses to competitors and since then it started losing the market share to IBM, Kodak and separate Japanese players. However, in 1980, the company realized tha t they need to repress on eccentric which would help in both cut back the costs and in retaining the guests. They aimed and achieved Leadership through quality. They served the customers and dealt with it through contrary frameworks. Marketing investigate Orientation: Xerox Company had a lot of info about the industry and its competitors from third-party sources. It also had tuition about the operational distribution channels. It conducts four sets of surveys:1.Periodic survey of a haphazard take of Xerox customers2.

Post- instalment survey of all in all Xerox customers within 90 days of a impudently installation3. New product post installation survey of a ra! ndom sample of customers with new products during the launch phase4.Survey for benchmarking the company with the customersAll these surveys provide the company with the information about customer satisfaction which they use to line problems and solve them. They had a really good follow up methods for products that regulate below ? derriere customer satisfaction ratings. This shows that the company has a very... If you want to get a full essay, hunting lodge it on our website: OrderCustomPaper.com

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