Branded: the Buying and Selling of Teenagers

July 23, 2012 An Eye opener of the Media and Innocent Adolescents Back in the days, ascend children and teens spent their recreational time outdoors. They played with their neighbors, rode their bikes, played hopscotch or freeze tag and did all sorts of activities. They read story books and uproarious books more often than today. This was changed as fashion magazines and catalogues, and the television became the appoint object to be entertained with. Today adolescents worry astir(predicate) their appearance, what they wear, or how trendy they ar keeping up with simplicity as well as becoming larger spenders. This results from the media pose bosom to be in and feeding them subliminal messages that report them who, what, and how they be to be; ultimately branding them. Media has played a big role for marketers to win over the minds of Americas earliest days through manipulative art of selling, such as Peer-to-Peer Advertising and using puerile trend-spotters; makin g younker to adhere big consumers which damages them financially and psychologically. Advertisers know that the easiest minds to prey on are adolescents. Marketing agents also know that young children are seeking an identity and offer them one through pursuit in promoting cool brands.

Like, Alyssa Quart in her study of juvenile selling Branded: The buying and Selling of Teenagers, youth to youth marketing has been around for a long time and in many forms, girls are paid with cash or products of the corporation, to propel the latest merchandise with the hope of it spreading fatly among other peers to cod populari ty. Quart, in her book, includes an intervie! w with Rhonda Shasteen, vice president of global marketing of Mary Kay, who explains that Many of our customers and sales women have teen daughters, a natural extension of the brand to reach out to the market. Kids revert pull out our product after gym class, come to the fore a conversation: My moms a beauty consultant, I stand set forth you samples Peer-to-peer is basically a way to...If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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