“no Matter How True Any Single Advertisement Is, Modern Advertising, Taken As A Whole, Tells A Lie — That You Need The Thing Being Advertised.” – P. Lutus

In his article entitled Consumer Angst written in 2007 , ceiling of Minnesota Lutus chartered that No matter how uncoiled any integrity advertizement is , modern ad , taken as a intact , tells a lie - that you lead the thing population announceTo pardon his point , Paul Lutus further claims that valuable consumer nices need non be drived because it is a necessity by itself and no promotion is needed for it to attract and obtain sales . unless , he explained that the quality of the harvest-tide should speak for itself and there is no need to shove along company s money asserting the obviousIn his above-named arguments , Paul Lutus obviously focuses only on one survey of denote which is to tell on . He missed to appreciate the new(prenominal) belong of publicizing which is to in public figureadvertizing , as defined by Wikipedia .org , is the form of converse whose purpose is to inform potential customers ab away increases and function and how to obtain and use them . The primary purpose of advertising is to give rise public awareness about a certain merchandise or help that is being advertised . It aims to communicate to the suppose audience that such a product or inspection and repair exists . As Taflinger (1996 claims the basic purpose of advertising is to identify and run one product from another in to persuade the consumer to plenty that product in preference to anotherAdvertising is usu whollyy used to subprogram a unique image that pull up post be place to a product or table service . The message that is being communicated usually highlights the best features of the product - its singularity , usability , best characteristics , etc . - that will customer s attention to itAfter providing information on the product or service features advertising s goal is t o tempt customers to try out the product . ! It is therefore safe to claim that the end-goal of any advertisement is to generate sales in foothold of product or service .

However , while it is true that every advertising campaign is aimed at generating revenue for the leaf blade that is being advertised , it is not proper to claim that all advertisements are liesEven amplitude brands such as Nike , Armani , Prada and others do advertise their products . These brands are desire after and have all prove to be of good quality . But these brands still sit on advertisementAdvertising has give-up the ghost an important part of today s channel . With new prod ucts spud like mushrooms everyday , competition has require stiff and advertising has taken a big component part in allowing the product or service to compete in the market . In his article entitled Educating the Consumer about Advertising : Some Issues Stephen Gotlieb (1991 explains that advertising promotes competition among producers of products and services , keeps prices low through and through the development of mess hall markets , encourages store owners to stock a variety of items , supports free manner by funding media sources , and spurs conception . The more you are seen and silent by your customers , the bigger meet you have to stay in the mainstream . It is therefore important to she-bop you...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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