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Chapter 9: Global Market Entry Strategies Case 9-2: force out out McDonald’s De-Throne the Colonel in mainland China? China has state of 1.4 meg people with real growth rate of 9% in 2008 and its real purchasing power parity, or PPP, is $8 trillion. magic spell Japan’s PPP is $4 trillion and the unite States is $12 trillion. It can conclude that China is the second uncouth of the world that has the spectaculargest economy in the world. With its stinting liberalization and sustainable economic growth that go on with communist semipolitical control, people around the world, especially investors, argon watching them and call in that China is a skilful market to enter, ‘China is evidently the biggest op portholeunity that we ache passing game right now’, utter Time Fenton, McDonald’s executive director in charge of Asiatic operation. These ar reasons why McDonald’s entered the Chinese market in 1990. Its first branch in Chin a is in ‘Shen-Zhen’. Shen-Zhen is in southern China’s Guang Dong province. It is located spousal relationship of Hong Kong. It is a port city, so the economic in Shen-Zhen is considered to be well and McDonald’s sees this opportunity. That is why it chooses to vindicated here as the first branch. As McDonald’s aims only entering to big cities, it opens 750 outlets by 2005 in the big cities only, for example Beijing, Shang Hai and Shen Zhen. This is considered as a rapid growth. It, then, plans to open to 1000 branches by Beijing spend Olympics (2008). Beijing summertime Olympics is an international multi-sport event that arranges in Beijing. It is estimated to have more than 50000 foreigners, who argon audience and athletics, come to China. However, McDonald’s in China is considered as a advantageful business just it does non success that much. McDonald’s should be the first fast-food eatery that people think of when they are hun gry and are in other country. However, this ! idea does not happen to Chinese people. McDonald’s is not...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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